Jurnal WHAT MOTIVES CONSUMERS TO SPEND?: A STUDY ON IMPULSIVE PURCHASES
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WHAT MOTIVES CONSUMERS TO SPEND ?: A STUDY ON IMPULSIVE PURCHASES.
Pertanika Journal of Social Sciences & Humanities, 25.
This research is based on Rook and Fisher's (1995) theory of taxonomy that explains the
reasons for impulsive purchase. The aim of this study is to motivate hedonic expenditure and utilitarian physical, personality and culture expenditure as a moderating variable on impulsive purchases. Indonesia was interviewed. The SmartPLS 2.0, a statistical technique, was used to identify the variables. Results showed physical environment, personality, and culture partially and positively affected impulsive purchases. Lifestyle however, has no effect on impulsive purchases. Second, there is the difference between hedonic expenditure motivation and utilitarian motivation motivation. Third, motivation for hedonic expenditure was stronger.
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