Jurnal PENERAPAN MERCHANDISE PLANNING PADA TOKO A
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SUSANTO, TRI SUHARYO
APPLICATION OF THE MERCHANDISE PLANNING IN A STORE A.
S1 thesis, UAJY.
Retail is one of the fastest growing businesses, especially in the past few years, which requires employers in this case retailers to attract buyers not only to rely on a variety of brands and products, low prices and hours. open longer. It is important for retailers to manage merchandise well, from purchasing to structuring processes which will give the impression of a store image that is good in the customer's mind in addition to aiming to support consumer decisions in buying. Merchandising is the process of obtaining goods or services and ensuring availability at the time, place, price, and amount that is right for the customer. Toko A is a traditional retailer that does not carry out merchandise planning so it does not carry out planning starting from purchasing, selling, and merchandise categories. Based on the existing background, namely the need for merchandise planning, the problems to be studied are planning merchandise at Toko A. The purpose of this study is to apply category management, create merchandise budgeting in Store A, and calculate Open To Buy (OTB). Based on the results of data processing and discussion conducted, it is known that there are 12 management categories. The store owner is only able to pay for the purchase of goods for the next period of the previous projected sales period plus planned retail reduction. Open to buy informs the owner how many purchases must be made for each category of merchandise in the store.
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