Jurnal Penelitian Pengaruh Media Terhadap Implementasi Inisiasi Dini Menyusui di 4 Wilayah Kerja Rumah Sakit Bersalin Makassar
HASYATI, Effects of Media on Early Implementation of Breastfeeding Initiation in 4 Work Areas of Makassar Maternity Hospital (guided by Fairu Concerned Idris and Yusriani).  Education in breastfeeding is the most effective intervention method for increasing breastfeeding initiation in the short term. The method of educational intervention in mothers not only aims to improve the knowledge and skills of mothers, but also affects their behavior in breastfeeding. Education about breastfeeding and breastfeeding often during prenatal and intrapartum is taught by someone who has expertise in lactation management with a structured education system.
This study was conducted with the aim of analyzing the effect of media use on the implementation of initial initiation. breastfeeding in four maternity hospital areas working in Makassar
The method used in this study was a quantitative approach with Quasi experiments, this study used primary data by as many as 66 people with Third Trimester Pregnancy (Pregnancy 40-42 weeks during pregnancy). age), where 33 people for the intervention group and 33 for the control group data were analyzed using the Mann Whitney test.
The results showed maternal knowledge variables (p = 0,000
. This meant that knowledge, attitudes were able to encourage increased application of Early Initiation Breastfeeding Good knowledge possessed by mothers can influence participation in initiating Early Breastfeeding Knowledge, Mother's attitude about early breastfeeding initiation is very important to support mothers in participating in IMD, and families must also have good knowledge and attitudes that support giving health education to improve maternal knowledge.
Keywords: Media Usage, Breastfeeding Early Initiation