Jurnal PEMODELAN STANDARISASI KARAKTERISTIK HURUF IKLAN AMBIENT MEDIA PADA KACA JENDELA ATAS SISI DALAM BUS PUBLIK BERUKURAN BESAR NON AC JURUSAN JAKARTA TANGERANG

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Jurnal PEMODELAN STANDARISASI KARAKTERISTIK HURUF IKLAN AMBIENT MEDIA PADA KACA JENDELA ATAS SISI DALAM BUS PUBLIK BERUKURAN BESAR NON AC JURUSAN JAKARTA TANGERANG

Ambient media advertising is one way to promote products or services in urban communities by relying on unusual media as product advertisements such as buses. In Jakarta, congested road conditions have certainly saturated the occupants plus only being able to watch advertisements outside the bus. Public buses are generally consists of various sizes ranging from large to small with AC or non AC facilities Structurally the design is different from one another. This was observed by researchers when they saw an auxiliary window in a large bus, especially the Jakarta Tangerang department which was not used as the object of research this time. on the side in a large non-AC bus, especially the Jakarta Jakarta department, has the potential as a medium for advertising media. Therefore, a further study is needed to determine the characteristics of the letters for media ambient advertising as standardization modeling for pengapl ication in the window glass media on the side in a large non-AC public bus majoring Jakarta-Tangerang This study aims to provide input in the form of a characteristic modeling both in size and type of font font which will later be applied to media ambient ads on a window on the top side of a large non public bus AC majoring in Jakarta Tangerang This research method uses qualitative research methods by choosing a grounded theory research strategy. The strategy chosen is based on inductive research so that the collected data can be enriched as a design solution. The Working Hypothesis in this study is a study of the object of research on the inner side of the window on a large non-AC bus, especially the department of Tangerang, Jakarta, will answer the question What kind of modeling is about what will later become the standardization of the characteristics of media ambient ad letters that can be applied instead through the theory of product change phenomena

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