Jurnal MANAJEMEN MEDIA INTERNAL GKI GEJAYAN

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Jurnal MANAJEMEN MEDIA INTERNAL GKI GEJAYAN

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SAPUTRI, STEPHANIE BELLA
  

(2019)

GKI GEJAYAN INTERNAL MEDIA MANAGEMENT.

    S1 thesis, UAJY.
  

  

Abstract

Communication is very important in organizational life. Even though the organization
non-profit, communication is considered important. To bridge communication between organizations
and members of the organization, the organization needs internal media as a means
communication. In addition, internal media must also be managed by management
communication consisting of planning, organizing, actuating and controlling so that
internal media used can be effective and in accordance with the purpose of communication.
This study aims to find out how internal media management is
carried out by GKI Gejayan media manager using a management function
consists of planning, organizing, actuating and controlling. The researcher used four
theories namely organizational communication, internal media, communication management and social media.
The method used in this study is case studies and archive analysis
documents using qualitative descriptive research types. Researchers use
interview data collection techniques and observation. Namely by interviewing
five people consisting of two supervisors and three internal media managers of GKI Gejayan.
In addition, researchers also observed the contents of some of the internal media of GKI Gejayan, where
internal media targets the congregation as a media audience.
This study concludes that the management function according to Gerry is in accordance with
internal media management practices at GKI Gejayan. Can be said to be appropriate
because the functions of management planning, organizing, actuating and controlling are appropriate
with internal media management activities carried out by managers at GKI Gejayan.
Judging from the concept of communication carried out in internal media, as a whole
informative which is intended for media audiences. Content that contains information
worship and activities of GKI Gejayan are prepared according to the theme and design
aims to attract the attention of the media.
Even in communication, researchers see media managers owning
the ability to create content in accordance with the wishes of the audience, so that researchers assess
Media admin as communication is able to understand what information is important for
known to viewers, followers and readers.

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