Jurnal KEPUASAN PENGGUNA AKUN INSTAGRAM LAMBE TURAH (Studi Deskriptif Kuantitatif Kepuasan Pengguna Akun Instagram Lambe Turah Tentang Artis)

Jurnal KEPUASAN PENGGUNA AKUN INSTAGRAM LAMBE TURAH (Studi Deskriptif Kuantitatif Kepuasan Pengguna Akun Instagram Lambe Turah Tentang Artis)

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Maharani, Mediana
  

(2019)

USER SATISFACTION OF LAMBE INSTAGRAM ACCOUNT
(Quantitative Descriptive Study of Lambe Turah's Instagram Account User Satisfaction
About Artists.

    S1 thesis, UAJY.
  

  

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Text (Mediana Maharani)

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Abstract

This study discusses user satisfaction or account followers
Lambe Turah's Instagram about the world of entertainment. Lambe Turah is an account
gossip on Instagram with the most number of followers and Lambe Turah is
Instagram account created to provide information to the public
regarding various cases of domestic and foreign celebrities
became a warm conversation in the community, especially for social users
Instagram media.
Selection of Lambe Turah Instagram account compared to other accounts
based on observations of researchers who see if photos and videos regarding
This entertainment world is uploaded more on the Lambe Turah account than other accounts
on Instagram or on gossip on television or other online news portals.
This study was categorized as a quantitative descriptive study with
using the uses and gratification theory.
The result of this research is that the Lambe Turah Instagram account can
satisfying the audiences who use it seen from the aspect of entertainment, relaxation,
express opinions, comfort and share information. Whereas, on
categories of social interaction, information seeking, leisure time, use
communication and knowledge about others cannot satisfy the audience
who uses the Lambe Turah Instagram account.
In this study there are results that have Lambe Turah Instagram account already
can satisfy audiences in various categories. Therefore, the account
Lambe Turah's Instagram must be able to maintain current satisfaction
obtained from the audience and improve the quality so that the level of satisfaction
Lambe Turah Instagram account users will continue to increase.

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