Jurnal Analysis of User Acceptance of the Trans Jogja Payment System Based on the UTAUT Model: Obtaining the Rider’s Perspective in Yogyakarta, Indonesia
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Michel, Rakotovao Andriamitovo Andry
Analysis of User Acceptance of the Trans Jogja Payment System Based on the UTAUT Model: Obtaining the Rider's Perspective in Yogyakarta, Indonesia.
S2 thesis, UAJY.
Background and objective: This study was conducted to address a void of research
pertaining to the Trans Jogja payment system and rider perception. The analysis and data
the organization with making
future informed modifications to their payment system. The aim of this study is to analyze
user acceptance of the Trans Jogja payment system and usage of methods of payment
utilizing the Unified Theory of Acceptance and Use Technology Model (UTAUT) and to
the probes of users in as they navigate Trans Jogja payment to ride.
Methodology: This specific investigation utilizes theories within the framework of
the UTAUT model. The analysis was formulated from responses from 389 Trans Jogja
passengers given surveys based on the Slovin equation.
Results: The analysis of the results of the moderator gender, age, and
education successfully moderate the correlation of independent variables for performance
expectancy, effort expectancy, social influence, facilitating conditions, and perceived
credibility with intention to use Trans Jogja payment system. Furthermore, the moderator
gender, age, and education have significantly positive effects on Trans Jogja payment
system. In addition, performance expectancy, facilitating condition, and intention to use
has a positive positive on Trans Jogja payment system. The independent variable Effort
expectancy, Social influence, Perceived credibility, however, has no significant impact on
Trans Jogja payment system.
Conclusion: The results of the study concludes that a majority of the Trans Jogja
payment system riders support electronic ticket single trip user for ticketing.
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