Artikel Jurnal MENELISIK INDUSTRI DAN STRUKTUR PASAR MEDIA MASSA DI INDONESIA | Permana

Artikel Jurnal MENELISIK INDUSTRI DAN STRUKTUR PASAR MEDIA MASSA DI INDONESIA | Permana

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Abstract

The competition in the business and mass media industry globally began to feel in Indonesia. This is evident in the structure of the mass media market in Indonesia, where conglomeration media has become commonplace. The industry and structure of the mass media in Indonesia has developed with many variants of mass media that can be consumed by audiences, whether they are conventional media types (old media) or internet based digital media (new media). The article is to find out the reality of the industry and the structure of the mass media market in Indonesia. Research in this article uses qualitative research methods, precisely the descriptive-qualitative method, by focusing on data from the literature review. The results of the research show that industrial conditions and the structure of the mass media market in Indonesia can be viewed from several perspectives, i.e. the number of media buyers and sellers, product differentiation, and barriers to competition. Meanwhile, to explore the mass media market in Indonesia, we can use the Theory of Firms, which consists of four types of markets. The four types of markets are monopoly markets, oligopoly markets, monopolistic competition markets, and perfect competition markets. Media management from the perspective media can be used as a base for the media industry; and globally, the industry and the structure of the mass media market in Indonesia are not much different from other countries that have the ideology of democracy in the world.

Keywords

Indonesia; Industry; Market Structure; Mass Media

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