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This article aims to determine the meaning of denotation and connotation, and social message in Aesthetics book Jakarta Banal, Chapter I, III, V, and VII. The author uses the Semiotics theory from Roland Barthes. In which Semiotics Roland Barthes uses two stages of denotation analysis and connotation. The research method used is Roland Barthes's semiotic analysis method on the basis that this study analyzes the messages delivered in Aesthetics book Jakarta Banal, which provides explanation and overview of problems related to the formulation. The result of the text analysis concludes that social life dwells in the city with the concept of light to be seen. Of all the images examined, the edges of the object and the political society become something dominant to be something that the reader should understand.
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